Welcome to Gepetto Toy Craft


Established in 1980, Gepetto Toy Craft is one of the oldest New Zealand companies specialising in the manufacture of wooden toys and learning resources.

Our traditional craftsmanship combines safety and style in a long lasting wooden toy designed to entertain and stimulate. Colours are guaranteed non-toxic and saliva resistant, tested to the European specification EN 71 parts 3 & 9. Designs are developed in New Zealand and tested to meet International Toy Safety Standards.

The wood used in Gepetto’s toys Classic Collection is the locally grown sycamore maple, a readily regenerating species we harvest for toy production. Typical of the maple family, this hardwood is non-splintering, strong and durable, and has excellent turning and finishing characteristics. After about twelve months air drying the milled sycamore is ready for turning on one of our three wood lathes to produce all the turned components used in Gepetto’s toys. Further processing and finishing, colouring and assembly, are completed in Gepetto’s workshop in the Central Otago town of Alexandra, southern New Zealand.

We have very recently collaborated with a partner company based at the foothills of the Himalayas in India, which is where our Natural Collection is produced out of herbal Neem Wood. We are doing our bit for the environment as these toys and learning resources are  Re-Turned from upcycled wood. We also contribute generously to Roti Bank, which is an NGO feeding the needy in India